Flip the rack bone-side up, slide a sharp knife under the thin membrane at one end. Grab it with a paper towel and pull it off in one piece.
Combine all dry rub ingredients in a small bowl, breaking up any brown sugar clumps with your fingers.
Apply the rub generously to both sides, pressing it onto the meat lightly to help it adhere.
Allow the ribs to rest at room temperature for about 30 minutes.
Preheat your air fryer to 350°F.
Cut the rack of ribs into sections that will fit in your air fryer basket (usually sections of 3-4 ribs each).
Place the ribs in the air fryer basket in a single layer, meat-side up, and cook at 350°F for 15 minutes.
Flip the ribs and continue cooking for another 15 minutes at 350°F.
Brush BBQ sauce on both sides, ending with the meaty side facing up.
Increase the temperature to 400°F and cook for another 5-10 minutes until the sauce is caramelized and the ribs reach an internal temperature of 185-190°F.
Remove from the air fryer and allow the ribs to rest for 5 minutes, loosely covered with aluminum foil before serving.